PROJECT SUMMARY

Mark Bowden is one of the industry leaders when it comes to enhancing professional sports players’ brain performance. He is one of the most trusted Mental Performance experts in the modern game. He is also the best-selling author of “Use Your Brain, Raise Your Game, The Professional Footballers Guide to Peak Performance” which has been dubbed the “Football Bible” by experts and professionals.
Mark takes the most cutting-edge approaches from psychology, neuroscience and other areas and for his clients’ benefit and he expected us to deliver a website that fulfilled his lofty standards and objectives. He wanted his website to be striking, attractive and unique. It had to be accessible to his target audience and capable of perfect performance on all types of devices and platforms. Ultimate Designerz had a goal to create a website that properly portrays the Mark Bowden brand to industry peers, potential clients and all other website visitors.

PROJECT SUMMARY

Mark Bowden is one of the industry leaders when it comes to enhancing professional sports players’ brain performance. He is one of the most trusted Mental Performance experts in the modern game. He is also the best-selling author of “Use Your Brain, Raise Your Game, The Professional Footballers Guide to Peak Performance” which has been dubbed the “Football Bible” by experts and professionals.
Mark takes the most cutting-edge approaches from psychology, neuroscience and other areas and for his clients’ benefit and he expected us to deliver a website that fulfilled his lofty standards and objectives. He wanted his website to be striking, attractive and unique. It had to be accessible to his target audience and capable of perfect performance on all types of devices and platforms. Ultimate Designerz had a goal to create a website that properly portrays the Mark Bowden brand to industry peers, potential clients and all other website visitors.

OUR OBJECTIVES

  • Design and develop a completely new website from scratch to showcase Mark Cowden’s services, career successes, insights on his preferred subjects.
  • A modern website with fast performance, responsive design and clean UI/UX.
  • Brand videos and testimonials in prominence to establish to the target audience – most of whom are professional footballer playing at the highest levels in the world – the expertise and success of Mark and his brand.
  • A comprehensive and detailed testimonial section that is easy to navigate and understand containing testimonials from professional footballers and coaches Mark has worked with before.

PROCESS

As always, our planning and discovery sessions began as soon as the project started. We created several designs compatible with our brief of Mark’s brand and his objectives and then with mutual consensus selected the best design. The designs were for all the website pages including comprehensive brand guidelines about fonts, color schemes and logos guidelines.
As a result of collaborative efforts between the design, development and quality control teams, we finalized the demo version of the website on the WordPress CMS and discussed with the client any final updates required. We chose WordPress because it is modern, reliable, SEO-friendly and easy to use even for non-technical users and since Mark plans on regularly updating his blog for his readers, it was the right choice.
Different departments of Ultimate Designerz gave their valuable and relevant feedback for the website to be effective and engaging from a marketing perspective as well as to ensure the technical SEO foundations are robust.

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OUR OBJECTIVES

  • Design and develop a completely new website from scratch to showcase Mark Cowden’s services, career successes, insights on his preferred subjects.
  • A modern website with fast performance, responsive design and clean UI/UX.
  • Brand videos and testimonials in prominence to establish to the target audience – most of whom are professional footballer playing at the highest levels in the world – the expertise and success of Mark and his brand.
  • A comprehensive and detailed testimonial section that is easy to navigate and understand containing testimonials from professional footballers and coaches Mark has worked with before.

PROCESS

As always, our planning and discovery sessions began as soon as the project started. We created several designs compatible with our brief of Mark’s brand and his objectives and then with mutual consensus selected the best design. The designs were for all the website pages including comprehensive brand guidelines about fonts, color schemes and logos guidelines.
As a result of collaborative efforts between the design, development and quality control teams, we finalized the demo version of the website on the WordPress CMS and discussed with the client any final updates required. We chose WordPress because it is modern, reliable, SEO-friendly and easy to use even for non-technical users and since Mark plans on regularly updating his blog for his readers, it was the right choice.
Different departments of Ultimate Designerz gave their valuable and relevant feedback for the website to be effective and engaging from a marketing perspective as well as to ensure the technical SEO foundations are robust.

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